Speaker: Professor Srikant Sarangi

Date: November 22, 2013 (Friday)

Time: 12:45pm – 14:00pm

Venue: Mrs Chen Yang Foo Oi Telemedicine Centre, 2/F, William MW Mong Block, Faculty of Medicine Building, 21 Sassoon Road, Pokfulam, Hong Kong

Abstract:

In the form of a scoping exercise, in this presentation I outline a future-oriented agenda in health communication research that straddles the domains of private and public health. Such an agenda-setting task necessarily involves taking stock of key research threads across these domains which have had separate and parallel life trajectories. Arguing in favour of blurring the boundaries between the private and public spheres, I engage with the challenge of establishing an integrated communication framework based on analytic traditions such as pragmatics, discourse and rhetoric. The goal is to adequately address talk, text and other semiotic modes underpinning a set of focal themes such as risk, trust, quality of life, individual responsibility etc. I selectively draw upon a number of case studies from a cline of private/public spheres as a way of elucidating the integrated communication framework.